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Investigating the Impact of local and Satellite TV Consumption Patterns on Social Trust among citizens
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Abstract: (3538 Views) |
Abstract
In this study, the effect of domestic and satellite TV on social trust has been investigated. The research method is survey and a questionnaire was used to collect the required data. The statistical population of the study consisted of people aged 18 years and older who resided in Bandar Abbas during the research period. The sample size is 384 people using the Cochran formula and a multi-stage cluster sampling method. Data were analyzed using descriptive and inferential statistics and spss statistical software. Findings of the research indicate that there is a positive and significant relationship between the amount of domestic TV viewing and trust, but the amount of satellite television viewing with social trust has an inverse relationship. The average total social trust in women is higher than that of men, but the difference is not statistically significant. Among the dimensions of the variable of social trust, the relationship between age and the relationship between personal trust is positive and significant, but in other dimensions, there is no meaningful relationship between trust and age. Also, institutional and social trust has a negative and significant relationship with income. The results of studying the direct and indirect effects of independent variables on dependent variables show that the direct and indirect effects of independent variables are most affected by the order of watching television and domestic television.
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| Keywords: Social trust, media consumption, local television, satellite TV, citizens. |
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Full-Text [PDF 516 kb]
(930 Downloads)
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Type of Study: Social Article |
Subject:
Special
Received: 2018/07/17 | Accepted: 2018/07/17 | Published: 2018/07/17
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