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The effect of the value of pluralism, trust, quality and risk perception in the consumer's intention to purchase organic products (Case study: consumers of organic products Hormozgan Province)
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Abstract: (5327 Views) |
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Abstract
The aim of this study was to investigate factors affecting consumer intention to buy organic products among consumers of organic products has been the province. This study is descriptive correlational and applied research. Research data using structural equation modeling analysis was confirmed that all hypotheses, as results showed that the value of pluralism, consumer confidence, attitude, perceived risk, perceived quality consumer intentions effective to buy organic products in the province. |
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| Keywords: going shopping, organic products, the environment, consumer attitudes. |
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Full-Text [PDF 382 kb]
(2262 Downloads)
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Type of Study: Social Article |
Subject:
Special
Received: 2017/02/5 | Accepted: 2017/02/5 | Published: 2017/02/5
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